Dive into the digital marketing landscape with our flagship programme, “SEO Basics – Getting It Right & Making A Difference.” Our curriculum covers:

  • Understanding SEO
    • Introduction to SEO
    • SEO Terminology and Jargon
  • How Search Engines Operate
    • Crawling, Indexing, and Ranking
    • Understanding Search Engine Algorithms
  • AI in SEO
    • Introduction to AI in SEO
    • Navigating AI’s Role in Shaping Search Engine Algorithms
    • Tools and Techniques for AI-optimised SEO
  • Keyword Research
    • Identifying High-Value Keywords
    • Tools for Keyword Research
    • Competitive Keyword Analysis
  • On-Page SEO
    • Metadata Optimisation
    • URL Structure and Navigation
    • Image and Multimedia Optimisation
    • Mobile SEO
  • Off-Page SEO
    • Building High-Quality Backlinks
    • Social Media SEO
    • Local SEO
  • Technical SEO
    • Website Speed and Performance
    • XML Sitemaps and Robots.txt
    • HTTPS and Security
  • Content Marketing and SEO
    • Writing SEO-friendly Content
    • Content Marketing Strategies
    • Video and Visual SEO
  • Analytics and Reporting
    • Google Analytics and Search Console
    • SEO Reporting and KPIs
    • Ongoing SEO Maintenance and Updates
  • Building a Successful SEO Strategy
    • SEO Budgeting and ROI
    • SEO Tools and Resources
    • Future of SEO

When you sign up for the course, you’ll unlock access to:

  • Detailed Google Slides presentations detailing each step of the process.
  • Google Sheets templates that are ready for immediate use.
  • A curated selection of useful tools, scripts, and add-ons, all included.

As a London’s business owner in our SEO course, you can expect:

Practical Learning: This course equips you with actionable knowledge and skills for immediate application in your business.

Dedicated Support: Understanding the uniqueness of each business, our dedicated support team is ready to assist you in customizing your SEO strategy to meet your specific business requirements.

Comprehensive Materials: Our course materials are crafted to be both accessible and insightful for all, catering to everyone from complete beginners to seasoned business owners, regardless of your current level of knowledge.

Flexible Learning: Recognizing the demands of running a business, our course is self-paced, allowing you to learn at a time that best fits your schedule.

Why Choose This Course?

Understanding the rapid evolution of the digital landscape is crucial for business owners. Our course, “SEO Basics – Getting It Right & Making A Difference,” is specifically designed to arm you with the essential skills of SEO, a highly sought-after competency in the realm of digital marketing.

Who Should Enrol?

Designed with London’s entrepreneurs, content specialists, communications alumni, marketing leaders, and digital marketing professionals in mind, our course aims to sharpen your SEO capabilities and elevate your digital footprint.

Keep your enterprise at the forefront of the digital revolution. Sign up for our “SEO Basics – Elevating Your Digital Strategy” course and steer your business towards unparalleled SEO success. The expertise you’ll develop is set to enrich your ongoing projects and reveal fresh horizons in the digital marketing world.

Here’s What Our Customers Have To Say

Case Studies

computer screen showing google search

How We Beat The May 2022 Core Update

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In this insightful case study, we will unveil our precise SEO strategy that led to outstanding results, including a 500% increase in search traffic and a 60% boost in transactions. Discover…
local seo google my business

112% Increase in Inbound Lead Generation Via SEO

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We will show you how our team at Riordan SEO increased our client’s monthly inbound leads by 112% while improving the quality of leads.What’s very interesting about this case study…

280% Increase In Organic Traffic

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We will show you how our team at Riordan SEO increased our client’s monthly organic search traffic by 280%. As a result of the strategies that we implemented, we increased…

How It Works

seo training consultation

Step #1: Talk to Us

Initiate your journey by scheduling a consultation with us. We’re here to understand your specific needs and will prepare a Training Needs Analysis Document tailored just for you.

seo course material

Step #2: Prepare Your Course

Begin by arranging a consultation with us. We’ll attentively listen to your needs and craft a Training Needs Analysis Document that aligns with your unique requirements.

seo digital strategy

Step #3: Deliver Material

Engage in a personalized consultancy session with you or your team, where you’ll benefit from courses meticulously designed to meet your specific needs.

seo group sessions SEO Mastery with Our Free Beginner's Training for UK Entrepreneurs

Step #4: Post Training Call

You’ll have the chance to receive individualized SEO training, allowing you to pose any questions about SEO and obtain guidance on managing and optimizing your website effectively.