We will show you how our team at Riordan SEO increased our client’s monthly inbound leads by 112% while improving the quality of leads.

What’s very interesting about this case study is the high ratio increase in leads compared to traffic. This results from targeting the right keywords that serve intent Vs high-volume keywords. 

Traffic also increased by 147%.

Website: 7entertainment.ie

Industry: Entertainment & Event Planning

Goals:

  • Fix technical errors
  • Fix Search Intent by correcting keyword targeting and content
  • Improve user journey
  • Increase click-through rate from Google
  • Achieve featured snippet spotlights through insightful blog posts
  • Improve the website’s ranking in search results and get more organic traffic through content marketing.
dominating london organic traffic 112% Increase in Inbound Lead Generation Via SEO

We helped the business get to the number one position for various keywords through a full-suite SEO package, including content, off-page SEO, and technical SEO.

Key Takeaways;

  • Corrected Keywords Targeted
  • Featured Snippetts Via Insightful Blogs
  • Improved Topical Authority
  • Improved User Experience
  • Increased User Engagement
  • Improved Domain Authority

How We Did It – The 8-Month Journey Of This Project

Month 1

We started by getting the basics right, including keyword research, meta tags, and descriptions. By the end of the first month, the newly fetched meta tags had improved rankings.

Month 2

We continued to optimise the meta tags and fix technical errors.

Month 3

By this stage, the website’s ranking and traffic had improved remarkably beyond our expectations. We also resolved broken links and fixed unhealthy backlinks.

Month 4

With the basics working, it was time to introduce a blog content strategy. Our target was to create user-focused content around high local buzz words for this industry. We managed to achieve featured snippets for a wide range of keywords with the first two blog posts.

Month 5

At this stage, we had achieved number one positions for a range of top keywords. We also began to explore the taxonomy for new keywords. This included new landing pages, content review and an improved internal linking structure.

Month 6

We started backlink building for the most competitive keywords and only sourced links that would provide relevant traffic. This also involved building trust with search engines, so we set up local profiles and ensured NAP was consistent across all connected sites.

Month 7

Video SEO: we optimised videos for 3 key areas – Youtube, Google video search and Google search carousel. We added important schema markup to help reach featured snippets.

Month 8

By the eighth month, the rankings hit number 1 positions for top keywords, and the number of keywords with intent had increased dramatically. We continued to finetune every area and conducted further research to improve traffic to the blog and landing pages.

The Results

After fully deploying our 8-month strategy, the site’s inbound leads increased by 112%. Organic search traffic has grown by 147%. What’s very interesting about this case study is the high ratio increase in leads compared to traffic. This results from targeting the right keywords that serve intent Vs high-volume keywords. 

Additionally, the client has now achieved rankings for more than 80 keywords within the top 10 positions, a significant increase from the initial count of 30 keywords when the campaign commenced.

If you require assistance boosting your organic search traffic, you may consider examining our SEO services or contacting us for a free SEO review of your business.