SEO Calculator

To underscore the value of attaining premier positions on Google’s search engine results pages (SERPs), consider a practical case study focused on the keyword “Sweaters London”.

In this example, our assumptions include:

• For “Sweaters london” the monthly search volume stands at 6,600.
• Average Sale/Enquiry Revenue: £100.
• Website Conversion Rate is 4%.

Breaking Down the Numbers

Our SEO Value Calculator uses these inputs to estimate potential sales and revenue per SERP position, factoring in average CTRs. Here’s the summary:

1. Position 1: At a 42% CTR, the top spot may attract roughly 2,772 monthly visitors, leading to an estimated 111 sales (4% conversion), generating a keyword value of £11,088 per month.
2. Position 2: With a 12% CTR, this position could draw around 792 visitors. With the same conversion rate, this could result in approximately 32 sales, equating to a monthly keyword value of £3,168.
3. Position 3: Third spot, 7% CTR: 462 visitors, ~18 sales, monthly value £1,848.
4. Position 4: Fourth position, 5.5% CTR: 363 visitors, ~15 sales, monthly value £1,452.

Descending the list, monthly keyword value drops, with position 10 yielding just £236.

Key Takeaway

This calculator vividly demonstrates how potential revenue diminishes as rankings fall in Google’s SERPs, with a notable decline from £11,088 at position 1 to £1,452 by position 4. It underscores the importance of striving for top SERP rankings for your keywords.

Realizing these potential earnings highlights the value of investing in robust SEO strategies to enhance visibility, attract more traffic, and, ultimately, boost sales and revenue.

Eager to harness SEO’s potential for your business? Contact us. Together, let’s elevate your website to the top of Google’s SERPs and maintain its premier position!