At its annual I/O developer conference, Google revealed plans to integrate generative AI directly into Google Search, enhancing how users find and interact with information. This rollout includes AI-generated overviews, previously known as SGE, now powered by a custom Gemini model designed for search.

Key Features and Enhancements

Google’s AI-powered search aims to revolutionize information discovery with several new features:

Adjustable Overviews: Simplify language or add more detail as needed.
Multi-Step Reasoning: Handle complex queries with nuanced answers.
Built-In Planning Tools: Assist with tasks such as meal preparation and vacation planning.
AI-Organized Search Result Pages: Explore ideas and inspiration efficiently.
Visual Search Querying: Use videos and images to search.

According to Search Engine Journal, Liz Reid, Head of Google Search, stated:

“Now, with generative AI, Search can do more than you ever imagined. So you can ask whatever’s on your mind or whatever you need to get done — from researching to planning to brainstorming — and Google will take care of the legwork.”

What’s New in Google Search

AI overviews provide quick answers by synthesizing information from multiple sources, and users have already utilized these overviews billions of times through Search Labs. You can get a preview of what it will look like here: SGE Blog

AI Overviews in US Search Results

AI overviews are being integrated into the general search results pages, reaching hundreds of millions of US searchers this week and over a billion by year’s end.

Searchers will soon be able to adjust the language and detail level of AI overviews to match their needs.

Complex Questions and Planning Capabilities

Gemini’s multi-step reasoning allows for detailed answers to complex questions. For example, users can inquire about the best yoga or pilates studios in Boston, including details on introductory offers and walking times from Beacon Hill.

Additionally, Google’s AI will assist with planning various aspects of life, such as meal planning and vacations. A search for “create a 3-day meal plan for a group that’s easy to prepare” will generate a tailored plan with recipes from across the web.

AI-Organized Results and Visual Search

Google is also launching AI-organized results pages, categorizing helpful results under unique, AI-generated headlines. Initially, this feature will be available for dining and recipes, with future expansion to movies, music, books, hotels, shopping, and more.

Users will also be able to ask questions using video content, simplifying the search process by allowing recordings instead of typed queries.

Impact on Businesses

While these updates aim to enhance search quality, the prominence of AI-generated content could affect businesses and publishers relying on Google Search traffic. AI overviews occupy significant screen space, potentially reducing clickthrough rates for traditional “blue link” web results.

Data indicates that AI overviews cover over 80% of search queries across most verticals, and only 47% of the top 10 traditional web results appear as sources for these overviews.

Optimising Your Site for AI Overviews

As AI search evolves, SEO professionals and content creators face new challenges. Here are some strategies to increase visibility in AI search results:

Structure Content as Questions and Answers: Optimise content in a Q&A format to increase the likelihood of being featured in AI overviews.
Create Comprehensive Topic Pages: Cover the entire journey from initial research to final decisions, positioning these pages as prime sources for AI.
Feature Content on High-Authority Q&A Sites: Prominently feature industry-expert content on sites like Quora and Reddit.
Maximise Technical SEO: Ensure optimal crawling and rendering of on-page content for Google’s AI models.
Track AI-Enhanced Queries: Identify and prioritise high-value terms and topics that trigger AI overviews.

By implementing these tactics, businesses can better navigate the evolving landscape of AI-driven search results.

Get in Touch with Riordan SEO

Are you looking to optimise your site for AI-powered search results? At Riordan SEO, we specialise in helping businesses stay ahead in the ever-evolving landscape of search engine optimisation. Our team of experts can assist you with tailored strategies to enhance your online visibility and ensure your content is effectively surfaced by AI-driven search technologies.

Google Introduces AI-Powered Overviews to US Search Results